Empowering Omnichannel Teams for CPG Brands Through an Insights Ecosystem 

In today’s digitally connected world, omnichannel strategies are essential for consumer-packaged goods (CPG) brands aiming to deliver seamless experiences across both physical and digital touchpoints. However, as consumer behaviors grow increasingly complex, capturing and synthesizing actionable insights has become a significant challenge. To address this, CPG brands must shift from traditional research approaches to leveraging […]