The Great Consumer Shift: How US Shopping Behavior is Changing

The shifts in consumer behavior due to COVID-19 have been staggering. For example, we saw 10 years of consumer and business digital penetration in less than 3 months. McKinsey’s Global COVID Consumer Sentiment Survey collects and connects data across 45 different countries and the resulting insights were shared at the 2020 FC Connect Digital Insights Summit. This infographic summarizes the 5 big […]

Leveraging Mobile eCommerce Tools for a Competitive Advantage

Currently, brands significantly underinvest in how they market, package and sell their product via mobile eCommerce. But the world is changing, and brands need to get ahead of the change. In the next normal, market dynamics will shift and change fast. What products sell and what messaging is most effective is highly dependent on these changing dynamics. Being […]

What Brands Need to Know about Social Media to Be Heard Above the Noise

Social media has fundamentally changed the way we live and do business. Research shows that buyers are 57% of the way through the buying process before they contact a salesperson or show up on any corporate lead list. Add a global pandemic with no face-to-face meetings and conference cancellations and the need for online skills […]

Effective Strategies to Enhance Communities Through Social Listening

Did you know, your brand can understand online conversations at scale to discover new trends and execute targeted recruitment for research? Fuel Cycle users now have access to an industry-leading AI-powered conversational intelligence platform: Talkwalker. Talkwalker allows brands to see how customers are engaging with them across social, online, and offline. These social listening capabilities complement Fuel Cycle’s Continuous Research platform for highly personalized research by providing powerful insights on […]

How to Supercharge Your UX Research | Greenbook

In a digital world where everyone is online, UX matters more than ever. Trends in digital work are surfacing across industries creating a massive transformation. Even still, many companies haven’t evolved as fast as the UX world requires. Join us in exploring the evolution of UX to truly understand where organizations need to be with […]

Progressive Profiling: Unifying Data to Remap the Post-Covid19 Customer Journey

During Covid19, customer experiences drastically changed; new needs, new channels, new formats of communication. And while this way of life won’t be forever, we’re all going to emerge on the other side of this in a “new normal.” This webinar will reveal how you can integrate all your customer data into one centralized platform for customer experience research. By running continuous research with Community while incorporating these progressive profiling capabilities with the P2 […]

Total Advertising Performance: Mastering Digital Advertising with Extreme Agility

Measuring ad effectiveness is imperative for organizations that are serious about growing profitably. More importantly, with current political, social and economic changes we must understand how messages resonate with consumers. Traditional ad effectiveness measurement determines the overall performance of digital marketing campaigns, but simply measuring the impact after deployment can only benefit the business so […]

Fuel Cycle Ranks Top of List in GreenBook GRIT Report: #6 Technology Provider, #22 Most Innovative Company, #21 Top Strategic Consulting

Setareh Motamedi, Vice President of Marketing  Fuel Cycle  (323) 556-5400  smotamedi@fuelcycle.com  SANTA MONICA, Calif., July,7 2020 — Fuel Cycle Inc., the leading market research cloud for Fortune 500 companies is awarded three recognitions in the latest GreenBook Research Industry Trends (GRIT) Report – #6 Technology Provider, #21 Strategic Consulting Category, and #22 of the Top 50 Most Innovative Companies.  The GRIT report is one of the most acclaimed and widely […]

2020 Business & Innovation GreenBook Research Industry Trends (GRIT) Report

Fuel Cycle was awarded three recognitions in the latest GreenBook Research Industry Trends (GRIT) Report: #6 Technology Provider, #21 Strategic Consulting Category, and #22 of the Top 50 Most Innovative Companies! This is a result of a few things. Namely, the Fuel Cycle core values of customer-centricity and extreme curiosity.   In recent years, we’ve observed a strong shift of interest from quantitative to qualitative technology within the market research industry. We listened. […]

Customer Experience: Remapping the Post-Covid19 Customer Journey

During Covid19, customer experiences drastically changed; new needs, new channels, new formats of communication. And while this way of life won’t be forever, we’re all going to emerge on the other side of this in a “new normal.” This webinar will reveal how you can integrate all your customer data into one centralized platform for […]