Innovating to meet customer needs and improving the customer and product experience are critical success factors in the B2B and B2C technology markets. Connecting with the technology customer is crucial to ensuring the success of current products and services, and new ones as well. This connection produces the insights necessary to drive product innovation and better ways of managing the customer experience. How does enterprise and consumer IT meet the rising challenges and demands of an ever-increasing mobile world?
Communities can provide valuable insights to uncover tomorrow’s needs.
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