Limitless insights. Actionable data. Enterprise-wide.

Move beyond research that substitutes data gathering for customer intimacy, product leadership, and operational excellence. Instead, access actionable insights for the entire business group with Fuel Cycle’s Research Lifecycle Solution™.

Product Developement

Product Developement

Bring products to market with confidence.

As you know, most brands struggle to pinpoint exactly what their customers need. Fuel Cycle provides brands with a complete suite of tools to help to capture product feedback at every stage of development — from concept testing to user experience.

Product Development Research Tools

Concept Testing

Measure the potential viability of products and concepts before investing in development efforts.

  • What’s your brand’s next big idea?
  • Is the idea a good fit for your brand?
  • Will your current and new customers be pleased with these new concepts?

Fuel Cycle lets you…

  • Save time and money by testing the viability of a product/service before going to market
  • Decreases risk
  • Gather results in real-time
  • Increases success of product launch

Better test your concept:

  • Monadic testing
  • Reaction testing
  • Adoption testing
  • Migration testing
  • Segmentation analysis

Price Testing

In-home Usage Testing

Usability testing

Media & Advertising

Media & Advertising

Create content that impacts your audience.

In an increasingly noisy world, advertisers are tasked with an impossible challenge – producing memorable brand campaigns. But it’s all too easy to stand out in the wrong way. FUEL CYCLE provides brands with a complete set of tools that takes the guesswork out of the content creation process.

Media & Advertising Research Tools

Concept Testing

Measure the potential viability of products and concepts before investing in development efforts.

  • What’s your brand’s next big idea?
  • Is the idea a good fit for your brand?
  • Will your current and new customers be pleased with these new concepts?

Fuel Cycle lets you…

  • Save time and money by testing the viability of a product/service before going to market
  • Decreases risk
  • Gather results in real-time
  • Increases success of product launch

Better test your concepts:

  • Monadic testing
  • Reaction testing
  • Adoption testing
  • Migration testing
  • Segmentation analysis

Ad/Message Testing

Media & Content Evaluation

Brand Marketing

Brand Marketing

Master the art of customer intimacy to become an iconic brand.

Building a successful brand is about more than just plastering your name on every surface available. It starts with trust. Fuel Cycle provides brands with a complete set of tools to deliver a unique and consistent brand experience that will keep your customers wanting more.

Brand Marketing Research Tools:

Brand Health Tracking

A reliable way to measure and understand changes in brand perception over time, as well as know how you compare to competitors.

  • How do you know what customers think of your organization?
  • How do you compare to competitors?

Fuel Cycle lets you…

  • Leverage one platform for insights + brand health tracking
  • Gather results in real-time
  • Track individual changes over time

Build Brand Equity

  • Brand Funnel
  • Brand Personality Testing
  • Competitive Benchmarking
  • Real-time feedback from engaged customers
  • Customers

Brand Loyalty Testing

Ad/Message Testing

Media & Content Evaluation

Customer Experience

Customer Experience

Deliver truly exceptional brand experiences.

Today’s customer-centric organization can’t just meet expectations, they must delight their customers every step of the way. FUEL CYCLE provides brands with a complete set of tools to uncover pain points, identify missed opportunities and start conversations whenever, wherever, and however their customers want.

Customer Experience Research Tools:

NPS

Predict future growth and measure customer satisfaction from the convenience of Fuel Cycle

  • What will your future growth look like ?
  • Which segments are dissatisfied or likely to churn?

Fuel Cycle lets you…

  • Target any customer segment and create NPS campaigns for multiple audiences
  • Track performance over time with an array of useful dashboards
  • Set it and forget it. NPS campaigns can be set to recur automatically at any interval – weekly, monthly, quarterly or annually
  • Fuel Cycle NPS surveys appear inside emails to your customers, making participation a breeze

Usability testing

One platform. Better insights. More Impact.

Fuel Cycle empowers the entire organization with a deep, on-demand market understanding to solve the hardest research problems businesses face. Don’t settle for disconnected products, trackers, and tools — take control of continuous research, fully integrated, in one solution.

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