Brands that don’t do continuous research won’t survive.

Today’s business economy is besieged by uncertainty. Fuel Cycle is leading the new era of market research with the only software solution that powers continuous research.

The data revolution has pushed market research beyond the market researcher.

1920s

Daniel Starch Era

Modern market research is born to track advertising effectiveness

1970s

Methodological Standardization

Increases standardization and emphasis on best practices

1990s

World Wide Web

Data collection becomes more efficient with the advent of online panels

2000s

Data explosion

Big, episodic research projects are commonplace. Research timelines begin accelerating

NOW

Democratization of research

Everyone runs research - more data is collected by more people because they need more customer insights

Market researchers feel the pain of these accelerating changes.

Volatility is the new normal.

Geographical instability, terrorism, a volatile market, and stalled trade deals are creating a pervasive sense of uncertainty in the global economy — and it’s affecting every business.

The face of loyalty is shifting.

Brands are working harder to keep up with smarter shoppers. These self-entitled, brand-agnostic consumers are becoming more sophisticated, more informed, more technology-driven, and harder to predict.

Product rhythms are accelerating.

Information is becoming more and more immediately available, speeding up expectations set by the world’s need for instant gratification. Brands are scrambling just to deliver immediate satisfaction.

How can researchers and enterprises successfully compete?

Fuel Cycle

Customer-driven, cross-disciplinary, automated, multi-audience, adaptive, connected, accelerated, efficient, and real-time.

Traditional Market Research

Agency-planned, episodic, and massive deliverables.

Harness the Continuous Research Solution™.

Refined
audience

Personalized
research

Proven
methodologies

24/7 continuous research

Enterprise-grade (security, workflow, teams)

One platform. Better insights. More Impact.

Fuel Cycle empowers the entire organization with a deep, on-demand market understanding to solve the hardest research problems businesses face. Don’t settle for disconnected products, trackers, and tools — take control of continuous research, fully integrated, in one solution.

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